WHEN was about to start a study, prospective researchers generally confused in determining the subject / object of research. Some of them also can not give a clear boundary between research that will play with a similar study may be undertaken by the applicant from different disciplines. For example, when one examines the effect of advertising on sales, he is unable to distinguish explicitly limits the communication disciplines into the realm of research with similar studies may be conducted by the applicant of the discipline of economics of marketing (marketing). Then what is the subject / object of communication research?
Developing concepts put forward by Mary John Smith (1988), subject / object communication research can generally be divided into two. First, the subject / object communicator / communicant that person or party involved in a process of communication. Second, the results / messages created / dipertukar in the communication process. Both subjects / objects can be developed in accordance with the interests or issues to be observed.
Subjects / first object may include: (1) study communicator, (2) study of institutions / media, (3) study the communicant / effect. Communicator studies relating to the planning, style, and purpose komunikasai. Studies agencies / media confine themselves to aspects of management or internal policies relating to output communications agency / media. Study last communicant / effect, related to the changes brought about in themselves communicant. Both at the level of cognitive and effective. Not recommended for the novice researcher doing research in the realm of behavior given the many factors that accompany a change in behavior.
Subject / object both with regard to the message, can be regrouped according to the aspect and the type of message. Aspects of messages that can be studied include: (1) the composition of the message; (2) the message that stands out, manifest (real), or disguised (latent); (3) packaging the message. The type of message that is commonly observed among others: (1) article / news coverage, (2) articles / non-news programs, (3) the film, (4) ads. Make sure the subject / object of research to be done. This will allow researchers determine which theory will be used to guide research
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